Not all keywords are global, in reality sometimes by far the most valuable keywords are the local ones that can get your traditional business more interest and conversions from customers in your area. More and more people are utilizing the internet to find local businesses over antiquated methods just like the phonebook than in the past which trend will only continue, so if you have a small business you would like to get off the floor then give attention to the local Search engine optimization strategy.
What exactly is Local SEO?
Local search engine optimization describes acquiring a typically business to rank specifically in the SERPs for his or her region. This is generally easier to do than ranking for global terms that makes sense because local SEO involves local search terms which are essentially just very specific long-tail keywords which consequently have almost no competition.local search engine optimization.
As opposed to going against hundreds, thousands, or potentially millions of other sites which are targeting your keywords, you’re likely only going against a small handful and over likely your competition know a great deal lower than one does about ranking in search engines, particularly local SEO. Lets cover some local search engine optimization tips.
Local SEO Tips
First, understand which local SEO keywords to focus on. This doesn’t mean ranking for your brand related keywords. If somebody searches for them then they’ll find you and you’re in great shape. Instead you should target local keywords in your on / off page SEO. I’ll conduct a more complete write up on choosing local SEO keywords next week, however the gist of local keywords is to qualify the keywords you’re already seeking to target along with your geographic terms whether it’s a city, state, country, region, etc.
Now let’s get into the neighborhood SEO tips.
On Site Local SEO
Posting Your Address for your Site – This really is one in the first things you should do. Ideally you do have a physical address as this will help the local SEO efforts immensely. Place it around the footer of each page when possible and put it within a page or 2 of your Google Fluff pages.
Google Fluff – Your Google fluff pages will be the “About”, “Contact”, along with other informational pages as they connect with your site and business which Google wants to see. This will be part of local or global SEO but owning your fluff pages can put you in front of competitors who don’t ask them to so when just mentioned, these pages can also be nice to house your address as well as any additional information you’d anticipate to find for a local company like hours or even a phone number.
IP Source – Make sure your website is hosted in the country where your company is. This may care for itself for most webmasters but for some they find cheaper, seemingly more desirable hosting options in other countries. Seems strange to Google whenever they see you’re attempting to rank for London based keywords but your site is hosted in America. While you’re doing that, grab a devoted IP when possible to ensure you’re not sharing with any potentially spammy or penalized sites. It costs more but may be worthwhile because i outline in hosting and SEO.
Keywords – I just alluded for this but place your neighborhood keywords inside the title tags, meta descriptions, H1/H2, target one keyword per page or article; all basic SEO stuff basically but tailored with your local keywords. Utilize these and LSI keywords sparingly when pointing returning to your web site from another site.
Google Authorship – Google Authorship works well in global SEO as well as moreso in local SEO as most of your competitors is definitely not doing the identical. Get the picture in the SERPs with Google Authorship and increase your authority.
Off Site Local SEO
Social Networks – Get the business and address on Google , Google Places, Facebook, Twitter, Bing Local, 4Square, Wikimapia, LinkedIn, and Yelp, and interact where you can with each network.
Directories – Submit your business on directories like Dmoz, Yahoo, Local Directories, Online Yellow Pages, and other directories from the like. Most cities have local directories to market their local business owners and lots of people refer to these exclusively when finding information and businesses about and around their city.
NAP Consistency – Nap is definitely the acronym for “name, address, and phone number”. This information should be on the site as well as on directories, social media sites, anywhere it is possible to put it, and a lot important it should be CONSISTENT in every single location. If anything alterations in your NAP’s details, update them across the board. Google would like to provide the best user experience so if they see that your address is unique on a number of different sites, they’ll want to shield their users from a potential frustration when trying to reach you.
Local Sites – Interact with and reach for local links from various sites in your neighborhood. A hyperlink from a local news website makes your website seem more relevant to search engine rankings for and in your neighborhood. Networking along with other local business owners by doing all of your own searches or connecting over local company hubs is a good way to share links and boost your exposure.You ffjsgz even flyer for your web site to increase awareness and consequently your traffic and also the links you’ll receive within your local community which will in turn cause Google to reward you having a better local ranking.