In 2003, an Xbox game received an exceptionally vocal and negative reaction as a result of religious content deemed offensive. Kakuto Chojin: Back Alley Brutal, contained verses from the Qur’an chanted in the background. Since the vast majority of Muslims believe the Qur’an should be handled with the utmost respect as it is the literal word of God, there was considerable outrage among many groups for the perceived lack of deference afforded to the Qur’an within the Xbox game. Consequently, the game was recalled and also the companies involved alienated many potential prospects and experienced a lack of sales.
In the event the companies associated with creating and distributing this video game had taken enough time to conduct the necessary research and when they had understood the importance of culture when selling a product or service in foreign markets, than the situation could have been avoided. They would have realized the significance of Islam to many people throughout the Middle East and they would have been able to tailor the game when selling to that particular particular market.
Precisely what is Culture?
Culture is comprised of a variety of elements that have been passed down for generations, including knowledge, belief systems, experiences, values, attitudes, religion, art, ideas, laws, morals, customs and methods for perceiving the world. Some elements of culture are visible, including the way people dress or perhaps the food they eat, while other aspects of Culture are invisible, like the significance of religion, beliefs around the role of family within a society, or perhaps the way people think and feel about certain issues. As the visible aspects of culture are often easy to understand straight away, it always takes much more time and effort to comprehend and appreciate the significance of the invisible. It is almost always the invisible components of culture, however, which have by far the most impact on the way in which people see the world, and for that reason, how people view your marketing strategies and whether they accept or reject your product or service.
Exactly How Much Does Culture Really Affect My Company?
Understanding the significance of culture and respecting the role it plays inside the lives of potential prospects in foreign markets is vital towards the financial success of your company and may mean the difference in between the success or failure of the overseas ventures. Forget or trivialize this important ingredient, as well as your advertising campaign or website runs the potential risk of neglecting to attract possible buyers at best, or at worst, alienating or offending millions of people and experiencing a massive loss of sales. In a nutshell, cultural appreciation and sensitivity should impact the decisions you make, your interactions with customers, your advertising strategies, as well as your website localization.
Companies that do not understand and appreciate cultural differences may implement marketing strategies which can be doomed to fail from the beginning. Marketing strategies in one country usually do not always result in success in another country. It is actually therefore vital that you be culturally sensitive and aware when producing, naming, selling, and advertising products.
Consequences of Failing to Consider Culture in Localization Projects
The value of the potential outcomes of your own marketing plan, product release, or website necessitates constant vigilance and consideration of the culture of your own target market. If you fail to do this, you may experience any blend of the subsequent consequences:
– Consumers lose faith and confidence inside your product and company
– Customer backlash and highly visible, negative public reactions
– Negative pr as well as the erosion from the brand you may have worked difficult to build
– Loss of revenue, sales opportunities, and customers
– Possible punishment as retaliatory legislation or lawsuits
Important Next Steps
If you are seriously interested in entering and succeeding in foreign markets, then you must consider culture in every part of your product development, website design, and marketing strategy. For web content translation, you are encouraged to work with a professional, highly-experienced, and well-qualified translator that is certainly native to the language and culture mrfogj your target audience and will be able to take into consideration cultural considerations involving expressions, slang, concepts, idioms, as well as other unique phrases. To your website development, it is a great idea to use an online designer acquainted with the concepts of localization and the cultural needs of the potential audience.