Many web marketers or site owners outsource their backlink building to a professional link building service. Mostly because creating backlinks will take time and is not quite interesting work. The problem is however, that besides creating great content and doing basic SEO on the site, backlinking is the most essential thing when it comes to your websites ranking. So when it isn’t done right, it can be devastating for the rankings in the search engines. We all know that bad rankings result in bad traffic and that leads to bad business.
So let’s take a good look at the key factors every professional link building service must have:
High pagerank links.
Search engines count backlinks as votes for the site. The more authority or pagerank this vote originates from, the greater authority this backlink gives for your site. Google works with a pagerank system which has pageranks from to 10, being less “important” then a pagerank 10. A backlink from the site with a pagerank of 5 has more authority then dozens of backlinks from a pagerank site. This will not mean which you only need high pagerank backlinks, you do require a basis of pagerank backlinks to make it look natural to search engines like google. However the ones that will truly improve your rankings are from sites using a pagerank of 2 to 10. So that explains why a web link building service needs to offer you high pagerank links.
The links will need to have an key phrases.
By an key phrases we mean the clickable or highlighted part of the backlink which is created. This anchor text ought to be your keyword or keyword phrase. If your backlink fails to include a targeted key phrases your link is not really that effective SEO wise. The service that you employ should ask you for the anchor text.
Links that have the dofollow attribute.
There are basically 2 types of attributes when it comes to backlinks. The nofollow and also the dofollow attribute. Whenever a link has got the nofollow attribute, the major search engines do follow the link back to your site, but do not pass on the pagerank or authority of the site for your site. In other words it is far from going to help you building authority to your site. Backlinks who have the dofolllow attribute do pass the pagerank of the site they come from and will allow you to build authority in your site. So make sure that the service that you outsource your linkbuilding to builds dofollow backlinks for your site.
Links which are permanently pointing to your web page.
In the event you pay for let’s say 100 baclinks, you would like to get a hundred backlinks, now and in a month or two from now. You can find services that create backlinks on sites that will charge you a fee for the backlink following the first month to keep linking in your site. A great way of creating high pagerank backlinks is making blog comments on high pagerank blogs. These comments sometimes get deleted so make sure that if this happens, your link-building service replaces any deleted links the first month approximately.
Provide links that come from sites with all the.edu or.gov extension.
Websites who have the .gov or .edu extension have a superior authority by nature. They are mostly educational or government orientated and this means these people have a high value to search engines like google. It can be quite hard to have links of such sites so some link-building services don’t deliver them or charge more for those links. In the event you can have them in your package you will possess an added bonus on top of your own high pagerank links.
Do not spam other sites in order to create your backlinks.
You will find services that create spam comments on blogs to obtain their backlinks. What this may is develop a bad term for your web site and they get deleted anyway. In the event the service utilizes commenting on blogs the comments they hedfgl should at least reflect on the article they are commenting on in order making it look like a regular comment.
Give a full report in the links they created.
Whenever you employ a professional backlink building service they provides you with a written report of the links that they made for you. The report should include the url of the sites your links where created, the pagerank of those sites and the anchor text which had been utilized for the hyperlink.
These are the basic key factors every professional backlink building service must have so be sure you check along with them if they can present you with these types of services before you hire them.